What is Flash?

Macromedia Flash is the leading vector technology for designing high-impact, low-bandwidth Web sites and Web advertisements that attract, engage, and retain Internet audience through providing a richer, more compelling online experience.

Macromedia has put a great effort to develop key partnerships with companies that are capable of pushing their Flash Player plugin further into the world marketplace. Among these partners are Microsoft, Netscape, and AOL. These companies, by distributing the plugin bundled with their browsers, have made it possible for Macromedia to develop Flash into the most capable Internet technology.

The results of NPD Research show that more than 98% of Web users can seamlessly view Macromedia Flash content without having to download and install a Flash player. This means you can use Flash without any doubt to dramatically enrich experience of visitors to your website. Interactive marketing capabilites provided by Flash technology become more demanded every day, and you can't leave them to your competitors.